FREQUENTLY ASKED QUESTIONS

1. What is 36SIGNALS?
36SIGNALS is a robust lead generation and website visitor tracking solution designed to help businesses maximize the potential of their online presence. By identifying anonymous website visitors and providing detailed insights, 36SIGNALS empowers companies to track customer behavior, better understand intent, and enhance outreach efforts. It specializes in lead generation, visitor tracking, and personalized retargeting.

2. How does 36SIGNALS identify website visitors?
36SIGNALS employs a combination of technologies, including reverse IP lookup and cookie tracking, to reveal anonymous visitors. This method allows businesses to discover who is visiting their site, even if the visitor doesn’t fill out a form. The system matches the visitor’s data with company information, providing detailed profiles that include the visitor’s company name, industry, and even contact information.

3. What type of data can I expect to receive from 36SIGNALS?
When using 36SIGNALS, businesses get access to a wealth of information about their visitors, including:

• Company Details: Name, industry, size, and contact information.

• Visitor Behavior: Pages visited, time spent on the site, and specific actions taken (like downloads or form submissions).

• Intent Signals: Data on which products or services the visitor is most interested in based on their on-site behavior and interactions.

• Lead Score: A numerical value that helps prioritize high-value leads by evaluating their engagement and behavior on your site.

This data can be exported or integrated directly into your CRM for immediate follow-up and nurturing.

4. How does 36SIGNALS assist with lead generation?
36SIGNALS helps businesses generate new leads by revealing previously anonymous visitors and providing actionable insights. This enables teams to quickly identify interested prospects and engage with them in real time. The platform can automatically send lead notifications to sales teams, so they can promptly follow up with potential customers based on real-time data.

5. Can 36SIGNALS integrate with my CRM?
Yes, 36SIGNALS offers seamless integration with a variety of CRM systems, including Salesforce, HubSpot, and Zoho. The platform allows for easy data import/export, and it helps businesses centralize their lead management, ensuring that no potential customer slips through the cracks. Once integrated, visitor data is automatically transferred to the CRM, enhancing lead tracking and sales automation.

6. How does 36SIGNALS support retargeting?
36SIGNALS offers robust retargeting capabilities that allow businesses to re-engage visitors after they leave the website. Through personalized ads tailored to the individual’s behavior and interests, companies can deliver focused marketing messages that guide visitors back to the site, increasing the likelihood of conversion. The platform supports retargeting on popular advertising networks like Google Ads and Facebook Ads, giving businesses a broad reach.

7. What industries benefit most from 36SIGNALS?
36SIGNALS is designed for businesses across a variety of industries, but it is especially beneficial for B2B companies, marketing agencies, eCommerce platforms, technology firms, and professional service providers. These industries typically have longer sales cycles and can benefit greatly from understanding visitor intent and engaging with potential customers at key stages in their buying journey.

8. How does 36SIGNALS handle privacy and compliance?
36SIGNALS takes privacy seriously and complies with major privacy laws such as GDPR and CCPA. The platform ensures that all collected data is handled responsibly and allows businesses to manage visitor consent preferences effectively. Cookies and other tracking mechanisms are used transparently, and businesses are encouraged to include clear privacy policies on their sites to maintain compliance.

9. What kind of support and training does 36SIGNALS offer?
36SIGNALS provides a comprehensive support system, including:

• Onboarding Assistance: Hands-on training and walkthroughs during the initial setup.

• Customer Support: Available via email, live chat, and phone, offering quick solutions for any issues that arise.

• Knowledge Base: A resource hub filled with articles, tutorials, and best practices to help users get the most out of the platform.

• Webinars and Tutorials: Regular training sessions covering advanced features, updates, and strategies for maximizing lead generation.
   

10. How do I get started with 36SIGNALS?
Getting started is simple. You can sign up directly on the 36SIGNALS website, where a demo or trial can be requested. The platform offers flexible pricing plans tailored to businesses of all sizes. During the onboarding process, businesses receive full support to ensure smooth implementation and immediate results from their lead tracking efforts.